"It feels good to be a woman..."

Recently, Wal Mart aired a new commercial about the makeup that they sell at their store at low prices. The commercial features close up shots of various women applying foundation, mascara, blush, etc. The song playing in the background is a soft melody about how it feels good to be a woman. I found this commercial very interesting because it really captures the idea of what makes a woman very feminine. Every woman in the commercial was applying her make up or fixing her hair or just doing general primping. Women, according to Wal Mart's commercial, are feminine through the use of makeup and through raising their physical appearance to a very high standard. Wal Mart prides itself on being able to supply a variety of tools to this end for women at low prices. This representation is extremely generalized and shows what the overall idea about women in today's world contains. It implies, subtly, that if a woman is not obsessed over primping or does not wear makeup that she is not feminine and she is missing out on how "it feels good to be a woman," as stated in the background song. Personally, I know several women who do not wear makeup or dresses or really even care much about physical appearance at all. Based on that, I think the commercial, while accurate to a degree, is far too generalized to reflect what is actually happening with women in today's society. Because, quite honestly, most of the women I know who do obsess over makeup and the like are not buying it at Wal Mart. I think the commercial is too new to be on YouTube yet. I tried.