Friday, February 20, 2009

Let's keep this stereotype.

The other day, I was watching a commercial for Boost Mobile. In the commercial, a couple is on a bike and the guy is riding behind the girl and what looks like her head hair at first is blowing in the guy's face behind her. Upon closer consideration, I realized that this woman had ridiculously long armpit hair! I'm talking armpit that reached her waist probably. It was completely ridiculous and gross and it was blowing in this guy's face! She mentioned how her armpit hair wasn't good and how hidden fees and cell phone contracts aren't good either and that's why she uses Boost Mobile. First of all, this commercial is completely gross. That kind of armpit hair on a man or a woman is out of hand. Especially on a woman who keeps clean shaven armpits typically. I think this commercial is going overboard a little on making their point about prepaid cell phones. Obviously, there is a stereotype that women don't have armpit hair and, equally, that a woman who does have armpit hair is some degree of disgusting. The Boost Mobile commercial exaggerates this stereotype by not only placing grotesquely long armpit hair on this woman but by placing her in front of a man on a bicycle and having that armpit hair blow in his face. The image is a little disturbing which, I think, was done on purpose as a way to get people to remember the Boost Mobile commercial. However, I don't think that women should stop shaving their armpits by any means. I think the ideal that women should have clean shaven armpits and legs is a good one and not a stereotype that should be changed. Perhaps maybe guys should shave their armpits too.

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